| Home > About Provident > Press Releases > 2005 > November 29, 2005 PB Designates 13 Hispanic Banking Branches, Loudoun County Key Market FOR IMMEDIATE RELEASE
November 29, 2005 FOR MORE INFORMATION
Karron Davis Minor
Corporate Communications, (410) 277-8250 Baltimore — Provident Bank has officially launched a corporate-wide initiative and multicultural outreach model aimed at meeting the banking needs of Loudoun County’s growing Hispanic community. Thirteen branches in the Greater Washington area, including the Sterling Shoppers Food Warehouse (SFW) branch located at 47100 Community Plaza, will serve as pilot locations for the new initiative and will offer products, services, and community outreach programs targeted specifically toward Hispanics. "Our fully bilingual and customer-focused branch staff are proud to serve our Hispanic community with efficiency, promptness and the service our customers expect," said America Espendez, Branch Manager of the Sterling SFW Branch. "We value each customer and the opportunity to meet their specific banking needs," she added. A wide range of services, including a "Language Line" interpreter service, have been put in place to meet the retail banking needs of Hispanic customers, while also providing them with better accessibility. These resources include acceptance of the Matricula Consular Card, bilingual Spanish ATM options and the ITIN Mortgage product for permanent and non-permanent residents. The ITIN Mortgage allows foreign nationals to obtain mortgages for second homes and investment properties in the U.S. using an individual taxpayer identification number in place of a Social Security number. With programs geared toward helping first-time homebuyers, and having a full-time bilingual mortgage sales and loan processing staff, Provident is unique to other banks looking to leverage opportunities within the Hispanic community.Provident’s other designated pilot Hispanic Banking Branches are: Alexandria Penn Daw SFW, Aspen Hill Superfresh, Fairfax BJ’s, Falls Church SFW, Herndon, Landmark SFW, Manassas SFW, Manassas Hastings, Manassas Liberia SFW, Takoma Park SFW, Wheaton SFW and White Flint SFW. These branches were selected because of their considerable Hispanic population and an existing opportunity to respond to the region’s rapid and explosive market growth.Provident Bankshares Corporation is the holding company for Provident Bank. With $6.4 billion in assets, Provident serves individuals and businesses in the key urban areas of Baltimore, Washington and Richmond through a network of 151 offices in Maryland, Virginia, and southern York County, PA. Provident Bank also offers related financial services through wholly owned subsidiaries. Securities brokerage, investment management and related insurance services are available through Provident Investment Center and leases through Court Square Leasing and Provident Lease Corp. Visit Provident on the web at www.provbank.com.
| | | |
