| Home > About Provident > Press Releases > 2005 > November 29, 2005 PB Designates 13 Hispanic Banking Branches, Fairfax County Key Market FOR IMMEDIATE RELEASE
November 29, 2005 FOR MORE INFORMATION
Karron Davis Minor
Corporate Communications, (410) 277-8250 Baltimore — Provident Bank has officially launched a corporate-wide initiative and multicultural outreach model aimed at meeting the banking needs of Fairfax County’s growing Hispanic community. Thirteen branches in the Greater Washington area, including the Herndon Branch at 362 Elden St., will serve as pilot locations for the new initiative and will offer products, services, and community outreach programs targeted specifically toward Hispanics."One of our principle missions must be to strengthen and enrich our relationships with the growing Hispanic Community," said Herndon Commercial Branch Manager Jossie Arroyo. "Providing our Spanish speaking clientele with a comfortable, friendly, and empowering financial environment in which they can establish credit, start up their own businesses and save for the future, will help us reach this goal. In doing so, Provident Bank expands new and existing relationships and recognizes the Hispanic Community as a imperative member of the Provident Bank family," she added. A wide range of services, including a "Language Line" interpreter service, have been put in place to meet the retail banking needs of Hispanic customers, while also providing them with better accessibility. These resources include acceptance of the Matricula Consular Card, bilingual Spanish ATM options and the ITIN Mortgage product for permanent and non-permanent residents. The ITIN Mortgage allows foreign nationals to obtain mortgages for second homes and investment properties in the U.S. using an individual taxpayer identification number in place of a Social Security number. With programs geared toward helping first-time homebuyers, and having a full-time bilingual mortgage sales and loan processing staff, Provident is unique to other banks looking to leverage opportunities within the Hispanic community. Provident’s other designated pilot Hispanic Banking Branches in Fairfax County are: Alexandria Penn Daw Shoppers Food Warehouse (SFW), Fairfax BJ’s, Falls Church SFW and Landmark SFW. Other designated Hispanic Banking locations are: Aspen Hill SuperFresh, Manassas SFW, Manassas Hastings, Manassas Liberia SFW, Sterling SFW, Takoma Park SFW, Wheaton SFW, and White Flint SFW. These branches were selected because of their considerable Hispanic population and an existing opportunity to respond to the region’s rapid and explosive market growth. Provident Bankshares Corporation is the holding company for Provident Bank. With $6.4 billion in assets, Provident serves individuals and businesses in the key urban areas of Baltimore, Washington and Richmond through a network of 151 offices in Maryland, Virginia, and southern York County, PA. Provident Bank also offers related financial services through wholly owned subsidiaries. Securities brokerage, investment management and related insurance services are available through Provident Investment Center and leases through Court Square Leasing and Provident Lease Corp. Visit Provident on the web at www.provbank.com.
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