November 29, 2005 PB Designates 13 Hispanic Banking Branches, Prince George's County Key Market


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Home > About Provident > Press Releases > 2005 > November 29, 2005 PB Designates 13 Hispanic Banking Branches, Prince George's County Key Market

FOR IMMEDIATE RELEASE
November 29, 2005

FOR MORE INFORMATION
Karron Davis Minor
Corporate Communications, (410) 277-8250

PROVIDENT BANK DESIGNATES 13 HISPANIC BANKING BRANCHES, PRINCE GEORGE'S COUNTY KEY MARKET

Baltimore — Provident Bank has officially launched a corporate-wide initiative and multicultural outreach model aimed at meeting the banking needs of Prince George’s County’s growing Hispanic community. Thirteen branches in the Greater Washington area, including the Takoma Park Shoppers Food Warehouse (SFW) Branch located at 6881 New Hampshire Avenue, will serve as pilot locations for the new initiative and will offer products, services, and community outreach programs targeted specifically toward Hispanics.

"Provident's commitment to the multicultural outreach effort is aimed at strengthening the bank’s relationship within the Hispanic communities in which we do business," said Martin A. Yescas, Takoma Park Branch Manager. "We aim to gain a better understanding of the various banking needs that may be of exclusive concern to Hispanic consumers. The Takoma Park branch effort will be centered on developing relationships with Hispanic business entities as well as organizations already involved in many of the diverse Hispanic communities which exist in the P.G. County area," he added.

A wide range of services, including a "Language Line" interpreter service, have been put in place to meet the retail banking needs of Hispanic customers, while also providing them with better accessibility. These resources include acceptance of the Matricula Consular Card, bilingual Spanish ATM options and the ITIN Mortgage product for permanent and non-permanent residents. The ITIN Mortgage allows foreign nationals to obtain mortgages for second homes and investment properties in the U.S. using an individual taxpayer identification number in place of a Social Security number. With programs geared toward helping first-time homebuyers, and having a full-time bilingual mortgage sales and loan processing staff, Provident is unique to other banks looking to leverage opportunities within the Hispanic community.

Provident’s other designated pilot Hispanic Banking Branches are: Alexandria Penn Daw SFW, Aspen Hill Superfresh, Fairfax BJ’s, Falls Church SFW, Herndon, Landmark SFW, Manassas SFW, Manassas Hastings, Manassas Liberia SFW, Sterling SFW, Wheaton SFW and White Flint SFW. These branches were selected because of their considerable Hispanic population and an existing opportunity to respond to the region’s rapid and explosive market growth.

Provident Bankshares Corporation is the holding company for Provident Bank. With $6.4 billion in assets, Provident serves individuals and businesses in the key urban areas of Baltimore, Washington and Richmond through a network of 151 offices in Maryland, Virginia, and southern York County, PA. Provident Bank also offers related financial services through wholly owned subsidiaries. Securities brokerage, investment management and related insurance services are available through Provident Investment Center and leases through Court Square Leasing and Provident Lease Corp. Visit Provident on the web at www.provbank.com.

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