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Home > About Provident > Press Releases > 2005 > December 14, 2005 Awards Advertising Account to Eisner Communications

FOR IMMEDIATE RELEASE
December 14, 2005

FOR MORE INFORMATION
Vicki Cox
Corporate Communications, (410) 277-2063

Abe Novick
Eisner Communications, (410) 843-3048

"The Future Starts Now for Provident"

PROVIDENT BANK AWARDS ADVERTISING ACCOUNT TO EISNER COMMUNICATIONS

Baltimore —  (December 14, 2005) – Provident Bankshares Corporation has hired Baltimore based Eisner Communications as its agency of record. Eisner, a full service marketing communications agency, will design and implement an integrated marketing program that builds on the Provident Bank brand as "just the right size for you." Eisner will also work to incorporate the Bank’s strategic business goals in a campaign that will involve advertising, interactive media and direct mail. The account exceeds $3 million in annual billings.

The selection of Eisner followed an extensive review process that included over a dozen advertising agencies in Maryland, Washington, D.C. and Virginia. Provident’s Chief Marketing Officer, Lillian Kilroy, called the decision a "strategic partnership" that would support the Bank’s ambitious plans to further expand beyond its Baltimore base and enhance awareness in Greater Washington and Central Virginia.

"Clearly, we’re not the same bank we were 5 years ago in terms of geography and strategic focus," Kilroy said. "Eisner Communications produced outstanding creative work during the review process that will help take Provident Bank to the next level in its transformation to a strong regional bank. As new banks continue to enter an already crowded marketplace, we need to stand out and be heard. Eisner delivered the right message for Provident’s future growth in the region."

Steve Eisner, President & CEO of Eisner Communications, added, "We’ve been long-time admirers of Provident Bank and are very proud to be chosen as their marketing partners. Provident conducted a very thorough review and set up opportunities to really engage with our team. When they got to the finish line they seemed to have a thorough understanding of what it would be like working with us. We got to know their impressive team as well. We will apply a fully integrated communications approach on this business. Our messages will have a deep sense of consistency at all touch points."

Provident’s success in Baltimore helped launch the Bank’s continued expansion into the affluent high growth markets of Greater Washington with the 1997 acquisition of Citizens Savings Bank in Montgomery County. Provident continued its expansion south into the Central Virginia market when it acquired Southern Financial Bank in 2004.

Provident Bankshares Corporation is the holding company for Provident Bank, the second largest independent commercial bank headquartered in Maryland. With $6.4 billion in assets, Provident is a regional bank serving individuals and business through a network of 152 banking offices in Maryland, Virginia and southern York County, Pennsylvania. Provident Bank focuses its business in the key urban areas of Baltimore, Washington and Richmond and also offers related financial services through wholly owned subsidiaries. Securities brokerage, investment management and related insurance services are available through Provident Investment Company and leases through Court Square Leasing and Provident Lease Corp. Visit Provident on the web at www.provbank.com.

About Eisner Communications: (www.eisner-communications.com) Eisner is a full-service, integrated communications agency headquartered in Baltimore. Eisner ranks among the top 10 independent agencies in the country today. Now in its 66th year, the firm specializes in the creation and promotion of brand identity through integrated communications.

Eisner’s high-profile clients include: Spirit Airlines, Maryland State Lottery, Johns Hopkins Medicine, CSX Corporation, Capital One, The Freedom Point, National Aquarium in Baltimore, Voice of America, The Ad Council, AMF Bowling Worldwide, The Century Council, Washington, DC Convention and Tourism Corporation, Lenox, Dansk and Morgan State University among others.





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